"When all is said and done, Netflix's greatest impact on pop culture will not be allowing us to 'binge watch,' or stream TV on-demand.But behind the scenes, Netflix's closely watched Top 10 list and its curatorial ability to direct unprecedented numbers of eyeballs toward new content in real time is crucial to the show's meteoric rise. Much of the success of "Squid Game" is organic it's spreading by word-of-mouth and critic and audience praise.Those factors make its breakout success even more anomalous, and it's forcing the industry to rethink all its formulas. It's also not based on an existing piece of source material. "Squid Game" is a foreign-language show, beating out French heist series "Lupin" as the most-watched on Netflix to date.But "Squid Game" is an altogether different beast. Plenty of Netflix shows have become viral sensations in record time "Stranger Things," "Bridgerton" and "The Witcher" all broke through past viewership ceilings at the time of release. "Squid Game" is forcing us to rethink what it means to go viral. 1 in 94 countries around the world and, as of this week, the most popular debut of any show on Netflix with more than 111 million viewers so far. 17, Squid Game is now the most popular series in the platform's history, No. We're talking, of course, about "Squid Game," writer and director Hwang Dong-hyuk's survival drama first conceived in 2008 but deemed too unsavory until it landed in front of Netflix a decade later. That says as much about the state of global society as it does about Netflix, which bankrolled the program and then convinced more than half of its 209 million subscribers to check it out in its first month. The most popular piece of entertainment in the world right now is a South Korean dystopian series about income inequality.
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